Saturday, June 28, 2014

Interview Questions and Answers for SEO Executive in Delhi-NCR

QUS.1- What is SEO?
ANS- SEO is a technique to improve your website ranking on search engine and also increase your website traffic and leads.
If we work in live website, it is called On Page SEO like sitemap, 404 error page creation, canonical, if we work outside the website, it is called Off page SEO like link building.

QUS.2-How to Google Search Engine Work?
ANS-When user put any query on Google, query goes to Google web server and than goes to index server (for indexing) and than doc server (generate snippet) and than back to result page.
Query>Google Web Server>Index Server>Doc Server>Result
  
QUS.3- What are the on page seo factors?
ANS-
1. Domain name, Age and Hosting
2. Meta Tags (Title, Description, Keywords)
3. Heading Tags
4. Content Management
5. Image Optimization with alt tags
6. Anchor tags
7. Inner Linking, footer linking
8. Favicon
9. Language
10. Google Authorship
11. XML, HTML sitemap
12. Schema Tags
13. 404 Error page Creation
14. Robots.txt
15. Broken Links solving
16. Blog Optimization
17. External Link Checking
18. Social Media Icons
19. Keyword Density Checking
20.  Inner page's URL
21. Broadcom's
22. Canonical Tag

QUS.4- What are the off page seo factors?
ANS-
1. Social Bookmarking
2. Local Directory
3. Business Directory
4. Niche Directory
5. Blog Commenting
6. Forum Signature
7. Article Posting
8. Blog Posting
9. Citations
10. Reviews
11. Press Release
12. Profile Creation

QUS.5- What is canonical url?
ANS- One page has multiple url, it is called canonical url
Example:- www or non-www page, /home.html, /index.html, Default.aspx
Solution - 1. Use canonical tag  2. Use 301 Redirection
<link rel="canonical" href="http://example.com/page.html" />
 
QUS.6- What is robots.txt file and tags?
ANS- Robots.txt files inform search engine spiders how to interact with indexing your content.
 Robots.txt is a way to inform search engine which files, folders, images and web pages are avoid.
It has three attributes User-agent, allow and disallow.
You can also use robots meta tags -

QUS.7- How to create 404 error page?
ANS- Using .htaccess file, we can create custom 404 error page.

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